How GrayQuest Embedded Insurance to Secure Education Financing at Scale

Partner Snapshot

Industry                               Education Fintech / Fee Financing

User Base                         Parents paying school & college fees

Loan Type                           Education Financing (No-Cost EMIs)

‍Insurance Model             Embedded | Opt-in | Group Term Life

GrayQuest is a Mumbai-based fintech enabling parents to pay annual school and college fees through zero-interest EMIs. As the platform scaled across thousands of institutions, GrayQuest wanted to introduce insurance that genuinely resonated with parents—without disrupting fee payment journeys.

The Challenge

Protecting education continuity without complicating payments

• Parents needed financial security, not complex insurance jargon
• Insurance had to feel relevant, optional, and trust-led
• Premiums needed to align with monthly EMI behaviour
• Seamless digital opt-in within the existing checkout flow
• Strong backend support for claims and servicing
  

What GrayQuest Needed

• Insurance that resonates emotionally with parents
• Opt-in design without impacting conversion
• EMI-aligned premium structure
• Fast go-to-market with compliant insurer setup
• Reliable claims and servicing infrastructure

The Symbo Approach

Purpose-built insurance for education finance journeys

• Designed a custom Group Term Life Insurance program for parents
• Converted annual premiums into monthly EMI-friendly amounts
• Positioned the program as “ScholarShield” — a safety net for fee payments
• Enabled opt-in user flows post-payment checkout via APIs
• Built claims dashboards for smoother servicing and visibility
• End-to-end insurer coordination handled by Symbo