How Playo Embedded Contextual Fitness Protection into Live Sports Bookings
50L+
15%
4 Weeks
4%
Partner Snapshot
Industry SportsTech / Fitness & Recreation
User Base Amateur & semi-professional sports players
Booking Type Turf & playground reservations
Insurance Model Embedded | Contextual | Add-on
Playo is one of the world’s largest sports communities, enabling users to book turfs and playgrounds across multiple sports such as football, cricket, badminton, and tennis. While turf bookings scaled well, Playo wanted to add meaningful value by protecting players against real on-ground injury risks—without disrupting the booking experience.
The Challenge
High-intent sports bookings meet real-world injury risk
- Players face fractures, ligament tears, and sports injuries during play
- Insurance needed to be contextual to the sport and play duration
- Coverage had to feel relevant, affordable, and instant
- Add-on protection should not impact booking conversion
- Product needed to scale across multiple sports formats and locations
What Playo Needed
- Contextual protection mapped to sports activity
- Seamless add-on during turf booking
- Coverage limited to actual play duration
- Fast go-live without complex ops
- Scalable across sports, cities, and user segments
The Symbo Approach
Purpose-built fitness insurance for live sports moments
- Designed a custom fitness insurance product covering fractures, ligament injuries, and sports-related accidents
- Embedded insurance as an add-on during turf booking checkout
- Coverage activated only for the duration of play, keeping premiums low and relevant
- Mapped product to multiple sports categories within Playo
- Leveraged multi-insurer backend to ensure scalability and reliability
Impact at Scale
- 28K+ policies issued in early rollout
- 15% attachment rate, indicating strong user relevance
- 4% uplift in AOV through value-led add-ons
- Successful rollout within 4 weeks
- Positive user response to contextual, moment-based protection
“Our users are actively playing sports, so protection needs to be immediate and contextual. Symbo helped us embed fitness insurance directly into the booking flow, aligned to real risks and play time, without impacting the user experience.”
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